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What's right for me?
Unlike baseball hats, websites seldom have a "one size fits all" policy. This is why we place such emphasis on ensuring we understand your business before putting together a proposal. Read on to find out how to determine the right fit for you.
So many people put way to much importance on the appearance of the website above everything else. So we always suggest that instead of looking at other sites and competitors for how they’re presented, focus on you and what you want to achieve online.
By asking a series of simple questions, this can be dealt with relatively easily:
Objectives
Think about what do you want to achieve with your website. Some typical objectives include:
- To increase the sales of a product or service
- To increase the number of new direct enquiries
- To reduce internal administrative time
- To communicate with my audience better
Content
What about content that the site will need to provide. Some questions you should ask include:
- What types of content do I need to provide online? (eg, imagery, video, audio, presentations)
- Do I need to update the content myself?
- Do I need the site to be search engine friendly?
Aesthetics & structure
It’s often easy to be swayed by something you’ve seen that you like, but remember, it’s not about you personally!
- Who are my target audience?
- How are they likely to interact with this content? (eg desktop, mobile)
- Look at how other websites have achieve similar goals and were they successful?
- Which brands convey their message clearly and best online (within your industry or not)
- Any particular technology I can use? (eg. Flash / javascript for animation, video)
Armed with this information you can begin to build up a picture of how the website needs to not only look, but also perform.
We will guide you through this process and ask all these sorts of questions and more, but without careful planning a website can easily lose its way in the world wide web.
