AT A GLANCE
Brand creation and application for Radical RED (Racecar Experience Days), a new company offering high-end trackday experiences in a Radical race car. The visually engaging brand identity features bold typography and a consistent black, white and red colour palette. An iconic silhouette of the car is incorporated into the logo itself. The new brand was developed into a master livery design which was then applied to the race cars, a transporter truck and also a range of apparel including a race suit.